Pre-launch · Invites go out in waves

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About

A game that cannot be won alone.

Most couple apps are a shared calendar or a diary. Neither of them makes anyone say anything, so the small true things - the four paragraphs about a dog you met on the walk home - have nowhere to go.

KTL makes them worth XP. Every boost goes to the other person, the whole thing is capped at six a day, and the streak forgives you. What is left is a game that cannot be won alone and cannot be lost by accident.

Made by

Tony Syme, Co-founder · Kevin McGrady, Co-founder

People per world, ever
2
Boosts a day, hard cap
6
Investors, ads, trackers
0
For the whole game
£0

What we build by

Four rules we will not trade away.

The point is the other person

Every number in KTL only goes up when you give it away. There is no personal score to protect, so there is nothing to optimise except being kind on purpose.

A cap is a kindness

Six boosts a day and then the app is finished with you. Anything that rewards more use than that is designed to eat your evening, and we would rather you spent it on the phone.

Streaks should forgive

A freeze for every seven days you keep it going, up to three banked, no questions and no money. A missed Tuesday during a night shift is not a moral failure and should not cost eighty days.

Say the boring thing

The four paragraphs about a dog you met are the product. Prompts, quests and the ledger all exist to make the small true thing feel worth typing.

Things we will not ship

  • Ads, ever. There is no version of this where the thing between two people is inventory.
  • Selling, sharing or training on what you write. Your world is two accounts wide.
  • Streak-repair purchases, gacha, loot boxes, or anything that costs money to feel less anxious.
  • Leaderboards against other couples. You are only ever compared to your own last week.

What we have not done

Raised money, hired anyone, launched publicly, or run a study. Anything on this site phrased as a result is a design decision, not a finding.

We are letting couples in a wave at a time.

One email gets you both a world. We email once, not five times.

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